Ever wondered, what is the sole dictating factor of your modern online business??
It is blistering fast sites. ‘The need for speed’ has always been in trend.
Presuming that site speed is not one of the factors determining the ranking of a site? Then, my friend, you are highly mistaken as every second does count in. The bottom line lies in the fact that making sales and engaging the technology-driven audience is only possible if every measure is taken to remove the hindrance in the path of the time lag of a website. Snappy and fast websites is what keeps the audience intact as everybody in the World is impatient. Let’s discuss what is the website’s page load time. We all need to understand this terminology for determining the need for website speed optimization either by yourself or some agency like our company.
The time between the moment you click the link, and the requested content is displayed on your screen or web page is what we call as Page Loading Time. It is the time calculated from initiation to completion of a request. Page Load time basically comprises of two parts:
- Network and Server Time
- Browser Time
A single fraction of delay in the Page Load Time causes a decrease in customer satisfaction by 16 percent, a loss in conversions by 7 percent, and a reduction in the page views by 11 percent. Page Load Time can be different for the same Web page depending on a different location, browser, and platform. Load Time of a website served by a data center situated in one country can vary substantially for other countries, owing to the geographical boundaries. Beefier functionality, more vibrant design elements, and overloaded content on a specific page can also radically decrease the Page Load Time. Still, these three causes highly depend on the developers’ decision.
Importance of the Page Load Time
Page Load Time has been one of the algorithms determining the ranking of search engines since 2010. The World scurries, and so does the digital audience while surfing through the web pages. People often get fed up by regularly seeing a white screen on their phone, laptop, or PC screens for a period of 2 seconds, which is the primary reason why the online business of many are going down. Taking into consideration all of these factors, optimizing the page load time is a great way to bring your online business back to the track of success. According to a recent statistic, the page loading time which a mobile user expects from the web pages is less than 4 seconds. Good user experience is what boosts the ranking of your website.
As per Google recent information
How does Page Load Time affect your Google Ranking?
Having all the needed resources to deliver content across the World, Speed Optimized websites is the need of the hour. Frustrated users tend to bounce away from your website, which in turn decreases your Google ranking. Outnumbered mobile searches in the year 2015 lead to the introduction of the mobile-first index by Google. Previously ranking was done only on the basis desktop experience if the digital audience, but now things have changed. With cellphones getting high in this techno-savvy World, Google now bases its ranking on the expertise of the services provided by the mobiles. Google thus wishes to cater to its users an unparalleled experience through mobile-based surfing.
Ways to Reduce Website Load Time
- Decrease the number of HTTP (Hypertext Transfer Protocol) Requests:
These HTTP requests eat up 80{26110ef93965b08c250478032f57f73ed187d0e0c636506e11c965efaecf43e4} of the Webpage’s load time. This could be done by reducing the number of images used in the pages, combine the different types of files, etc.
- Remove unused files:
A primary factor through which the load time of the website can be reduced is by removing unused files on the site. Moreover, compressing the data can contribute much in a lot less as it a common perspective that the less one thing is, the less time it takes to work upon it. Similarly, if the data present would be less, indirectly, the loading time would be reduced.
- Use the Content Delivery Network (CDN):
Because distance does impede the rate of delivery of content, it is usually advised to disperse the web serves in geographical terms via a framed network of the same. This is done to ensure that the impatient users stay in close proximity to the web servers.
- Compress the images included in your web page:
With less number of entities present in the web page and further being divided over the serves is the essential way of reducing the load time.
- Asynchronous Loading:
Optimize the way CSS and JavaScript files are loaded once they are minified and combined. This can be done in two ways:
- a) Synchronous Loading
- b) Asynchronous Loading
Asynchronous loading is preferred in most cases as files can load at once without any delay, which saves up a lot of time as compared to the Synchronous Loading.
What is a good Page Load Time?
A set goal towards increasing the site’s speed is an excellent way to get your web page back on a beautiful ranking. A total loading time period of 3 seconds, according to Google, is what needs to be adapted by the developers of various web pages. Using the standards set by the World’s largest search engine, “GOOGLE,” to increase the speed requires a lot of work. By putting in practice all the measures that should be taken by the site owners to come near an acceptable level of the pace set by Google, one will eventually have a great user experience.
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