WordPress website’s performance and Search Engine Optimization, how both are interrelated for Google ranking, is now a day a great concern for website users and developers.

WordPress websites depend upon the visitors that your site gets, whether they land because they are interested in your products or services, or your website has some information that is important to them. In simple words, the more people you get to visit your site, the more you can spread the word about your website and business.

SEO or Search Engine Optimization refers to specific keywords that your potential customers use to get to you. They use a particular search engine and, in most cases, the Google search engine to find your website. This means that your website needs to be visible in the topmost results of the Google search in order to be visible to the maximum audience. This would require the assistance of SEO that is a set of strategies and plans that are in line with Google’s algorithm that it uses for the people to get to your WordPress website if it appears in the top results.

We bring you a list of ways how to make your WordPress website secure with the help of SEO to improve Google search result ranking.

The prime issue is Hosting. It should be good enough. The hosting provider is crucial to help you with climbing up your website to the top list of search results. Because Google considers speed to take your results and make it the top result of the Google search results, you need an excellent hosting partner for your website that can push up your website to the top. Your website host affects the downtime that takes the distance between servers and visitors, which are crucial principles for website ranking. Google tends to provide websites that include HTTPS, a small boost, so WordPress websites have an advantage over other hosting providers.

Whether WordPress theme plays any role in Speed Optimization

As a WordPress website holder, you need to pick up a theme that is SEO friendly. The theme should be attractive so as to let the visitors know all about your business in detail, and it should be aligned towards keeping maximum people occupied at your WordPress website. Also, an essential factor is that the theme should not make your website heavy because speed is vital for a website to run effectively. Your theme shouldn’t contain heavy pictures or videos or even templates that make your website too slow, and you might be at the risk of losing your potential customers. Therefore, before selecting a theme, check it out if it’s SEO friendly or not. If it’s not, then you might want to discard the theme and move to a more designated theme for your website.

Change of Permalink Description also matters

Clear and more redundant permalinks should be created to get more visitors to your website. Permalinks are the permanent URLs that a visitor finds out to reach to your site. These are what people would prefer to link back to your site. So, these link descriptions should be as clear as the content of that specific website page. Clear descriptions on your WordPress website would be helpful to boost the Google search results and would rank your site better. WordPress has several automatic permalink options that can be used to develop a more refined base of visitors. You can go to Settings> Permalink to check what exactly are the descriptions to your website.

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How Sitemap Works and also used from Yoast SEO

A sitemap is the list of contents of your WordPress website that is visible to your potential customers that is hierarchical in nature. It is a rapid method to check what your site includes and with which the user decides whether or not your website is useful to them or it would solve their purpose. While initially, these were designed to let the visitors know about your site, now their primary goal is to effectively communicate the message to the Google search bots to pick up your website and improve its rank and visibility to the visitors. A sitemap is not directly involved in the process of improving your website’s ranking, but indirectly it is an efficient tool in SEO rankings on Google search results.

Heading Tags for website

Just like the purpose of a sitemap, heading tags might not be directly involved in boosting your site’s SEO ranking, but they are equally compelling. Usage of heading tags makes the search bot crawlers see how organized your website is and how the content is divided on your site. As bots cannot read the instructions as we humans do, they have their own different algorithm to judge the websites that can fulfill the visitor’s demands. This is why heading tags are deemed essential to get the WordPress site to crawl up the ranking on Google.

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Keywords

Keywords are the most crucial part of building up an SEO plan for your WordPress site. You know that while searching something on a search engine, you would need to enter the words that are closest to your query. These have been identified as keywords and are viral for your Google search ranking. You would have to build up your entire content around the usage of these keywords; only then will you be able to put your content before that of your competitors. As search bots from Google would be able to understand the language of keywords only, so you need to choose the places and content on your website to stuff up with the appropriate keywords for optimum SEO results.